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Paws to the Pedal

Project Overview

Paws to the Pedal is a charity car show run by a volunteer group of car enthusiasts and animal activists. Combining my love for animals, and my passion for cars was a no-brainer, so I readily accepted the project.

The branding for P2P was kept color-neutral to support the yearly color theme, and from initial approach, had about a one-weekend turnaround.

Roles

As lead volunteer designer/ marketing strategist, there isn't a lot that I don't touch directly. My many roles for this committee include producing graphics for marketing materials, developing and maintaining the website, coordinating and implementing social media strategy, as well as a number of hands-on roles on the day of event (include volunteer coordination, donation collection, and photography).

Details

  • I've been volunteering for this committee for 6 years.
  • Attendance and funds raised has increased year over year.
  • I'm guilty of sneaking pictures of my own pets into more than one poster.

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Like most volunteer organizations, we have to stretch our marketing dollars as far as they will go. This requires making big-impact design solutions on a shoe-string budget. From handouts at swap meets, to posters hung in auto part stores, the gamut of marketing materials produced has to punch well above its weight class.

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