![](https://futurkind.com/wp-content/uploads/2017/03/paws-to-the-pedal-hero.jpg)
Paws to the Pedal
—No Animal Left Behind
Project Overview
Paws to the Pedal is a charity car show run by a volunteer group of car enthusiasts and animal activists. Combining my love for animals, and my passion for cars was a no-brainer, so I readily accepted the project.
The branding for P2P was kept color-neutral to support the yearly color theme, and from initial approach, had about a one-weekend turnaround.
Roles
As lead volunteer designer/ marketing strategist, there isn't a lot that I don't touch directly. My many roles for this committee include producing graphics for marketing materials, developing and maintaining the website, coordinating and implementing social media strategy, as well as a number of hands-on roles on the day of event (include volunteer coordination, donation collection, and photography).
Details
- I've been volunteering for this committee for 6 years.
- Attendance and funds raised has increased year over year.
- I'm guilty of sneaking pictures of my own pets into more than one poster.
![](https://futurkind.com/wp-content/uploads/2017/03/paws-to-the-pedal-lead-1-2019.jpg)
Like most volunteer organizations, we have to stretch our marketing dollars as far as they will go. This requires making big-impact design solutions on a shoe-string budget. From handouts at swap meets, to posters hung in auto part stores, the gamut of marketing materials produced has to punch well above its weight class.
![](https://futurkind.com/wp-content/uploads/2017/03/paws-to-the-pedal-lead-2-2019-1.jpg)
![](https://futurkind.com/wp-content/uploads/2017/03/paws-to-the-pedal-lead-3.jpg)